Apple’s chief design officer Jony Ive quits to start his own buisness
Ive will begin his own design firm, and Apple will be one of its major clients. He’ll proceed to work closely on projects for Apple ( ).
Ive was instrumental in establishing Apple’s sleek design aesthetic. He and Steve Jobs partnered on a outstanding run of products, starting from sweet–colored iMacs to the iPod and the original iPhone, that revived Apple’s fortunes and made it probably the most valuable company on the planet. His work earned him design awards, a knighthood and the company of celebrities like Bono.
“Jony is a singular figure in the design world and his role in Apple’s revival can’t be overstated, from 1998’s groundbreaking iMac to the iPhone,” Apple CEO Tim Cook mentioned in a press release.
Lately, Ive, age 52, had stepped back from his day-to-day management responsibilities at Apple and taken on plenty of side tasks, together with helping to design a high–finish Leica camera, a Christmas tree, and a diamond ring that sold for greater than $256,000.
Ive told the Financial Times that he was beginning a company based in California known as LoveFrom that may give attention to design as well as other creative initiatives for clients. The company will formally launch in 2020.
In a testament to his affect at the firm, Apple described him as responsible for the “look and feel of Apple hardware, user interface, packaging, main architectural tasks equivalent to Apple Park and Apple’s retail shops, as well as new ideas and future initiatives” on its site.